Quote:
Originally Posted by Jeremy Hi all,
I'm recently new (5 months) to affiliate marketing and would like some feedback on my site... http://www.saveandwinonline.com.au/ It's been designed as an online directory for competitions (free and not so free!), shopping savings and a money and finance directory as well.
All constructive criticism is welcome!
Cheers,
Jeremy  |
Welcome Jeremy
My thoughts would be:
The look and feel of the site is a little disjointed - it's neither here nor there. The header is old fashioned, yet it is coupled with big, bold buttons. I'm not convinced that the two markets work well on one site as the contradict each other in many respects (imho)...
Maybe see how things look with a more consistent colour scheme - there's a real mix of font colours going on in there! Maybe lighten the mood if you want with a more relaxed colour for the competition side of things if you like, but balance that with a more corporate tone (navy, balck, charcoal grey) when you're offering financial advice.
On a page like this -
http://www.saveandwinonline.com.au/Borrow-Money.aspx
You might consider replacing the banners with the corresponding company logo - and I would be having the text justified to the left of the page, with the logos on the right. You want people to trust your judgement - step back from your site and ask yourself if
you would...
You could leave the banners on the comp side of things if you wanted to, but people suffer from 'banner blindness' so you would really need to break them up more - spend some time looking around the sites you are promoting: what do they tell you, what could
you write about them to tempt people to follow the link? Enthuse your visitors a little, get them excited.
Other points:
Remove the banner form the 'about us' page - that is your corporate information page, not a sales page. One font colour, text not centralised down the middle.
A newsletter is a good idea - but again you've put a banner on the page - that detracts away from the focus - getting them to sign up!
Lastly I would reconsider the "Free Ads" from adgridwork - if you want ads as well, limit yourself to the Google ones...
I think overall that with a little tweaking and calming down, the site could work really quite well for you. All you have to do now is promote it!!!
If you're producing sites as accomplished as this after just 5 months, then the future is bright for you! Hope this feedback helps - Good luck...
Paul